CREATIVE STRATEGYS FROM CAM-ADVERTISING(JAN 25,2010)DISCOVER THE OPTIMUM SELLING STRATEGY(OSS) FOR YOUR BUSINESS.

The particular combination of media,pricing,and positioning that will bring you the most qualified customers.Your oss will probably be similar to the oss of your major competitors, but there should be at least one element of it that is distinct-an advertising medium that you dominate,a clever pricing structure that no one else has, or a unique selling proposition (usp) that is better than your competitors. Once you know your oss,run with it.This is your fast-track pass to growth and profitability.
Give your marketing team one main goal:to bring in a certain number of qualified customers.Hitting that target should achieve two purposes-profitability and cash flow, enough cash flow to fund futher business growth.
Next week i will discuss ways to use direct mail or direct e-mail to discover your optimum selling strategy.
(michael masterson)
Untill next week,ciao ! T.J. WWW.CAM-ADVERTISING.COM

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