CREATIVE STRATEGYS FROM CAM-ADVERTISING.(DEC6,2009) INDIVIDUAL UNIQUENESS AND PERSONAL WORTH, BUSINESS MODELS.

“PEOPLE ARE NOT EQUAL IN VALUE OR WORTH. only in the rights to their own lives and property are people equal.Those and only those rights are inalienable for all human beings.By nature,no one has an automatic or natural right to anything else in life.Moreover, beyond the equality of individual or property rights,nothing is, can, or should be equal between human beings.Profound differences exist among people in their self-made qualities such as character development,earned skills,self-worth,extrinsic worth,aspects of intelligence, self-esteem,life-lifting capacity,psychuous-pleasures capacity.The “average individual” does not exist. Each individual is unique.Average characteristics are a statistical tool that cannot be applied to any individual.So many variables are involved in an individual’s character, physical structure, and psychological make-up that no individual can possibly be an average person.A person’s honesty,character, and self-earned values count above all else.And earned values always determine one’s self-esteem and happiness.(Dr.frank r wallace)

BUSINESS MODELS. “there is not a single business model,there are really a lot of opportunities and a lot of options and we just have to discover all of them(“tim o reilly,ceo)

BUSINESS MODEL a business model describes the rationale of how an organization serves one or several customer segments.

9 BUILDING BLOCKS OF THE BUSINESS MODEL.

#1)CUSTOMER SEGMENT an organization serves one or several customer segments.
#2VALUE PROPOSITIONS it seeks to solve customer problems and satisfy customers needs with value propositions.#3)CHANNELS value propositions are delivered to customers through communications and sales channels.
#4)CUSTOMER RELATIONSHIPS customer relationships are established and maintained with each customer segment.
#5)REVENUE STREAMS revenue streams result from value propositions successfully offered to customers.
#6) KEY RESOURCES key resources are the assets required to offer and deliver the previously described elements.
#7)KEY ACTIVITIES performing a number of key activities.
#8)KEY PARTNERSHIPS some activities are outsourced and acquired outside the enterprise.
#9COST STRUCTURE the business model elements results in the cost structure.

ELEMENTS THAT CONTRIBUTE TO CUSTOMER VALUE CREATION.
#)1NEWNESS a new set of needs that customer didn’t perceive
#2)PERORMANCE improving product or service.
#3)CUSTOMIZATION tailoring products and services to the specific needs of individual customers or customer segments creates value.
#4)DESIGN a product may stand out because of superior design.
#5)BRAND/STATUS customers may find value in the simple act of using and displaying a specific brand.
#6)PRICE offering similar value at a lower price is a common way to satisfy the needs of price-sensitive customers.
#7)COST REDUCTION helping customers reduce costs is an important way to create value.
#8)RISK REDUCTION customers value reducing the risks they incur when purchasing products or services.
#9)ACCESSIBLITY making products or services available to customers who previously lacked access to them is another way to create value.
#10)CONVENIENCE/USABILITY making things more convenient or easier to use can create substantial value.ex.ipod+itunes(businessmodelgeneration.com)

Untill next week, ciao! T.J. WWW.CAM-ADVERTISING.COM

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